Advertising

                    Guy Tessier is a professional photographer based in downtown Montreal. He has several years of experience in the commercial photography sector. Over time, he has built up a solid expertise as a commercial photographer. Thanks to his studio and infrastructure, he can carry out advertising mandates.

                    When we talk about “studio infrastructure“, we are of course talking about photo equipment for shooting, lighting and editing. However, the layout of the premises must also be taken into consideration; cyclo, multitude of backgrounds, air conditioning, kitchen, space for styling, make-up area, wifi etc. It is also essential to be able to count on an excellent team of professionals; assistants, stylists, model makers, cabinetmakers, make-up artists, hairdressers, distribution house, caterer, the list is long. The mission of the advertising photographer is to bring together all these stakeholders in a suitable place in order to create a visual reflecting the atmosphere that the customer desires for the promotion of his product. You have to consider this photographer a bit like an orchestra conductor. Once a concept is approved, his role is to lead the team that will make it happen by providing them with everything they need.

                  At least that’s how it worked before the advent of AI 😉