The success of an industrial photographer is based on several factors. He must be in good physical condition. The days are generally long, the conditions often extreme. Noise, dust, tropical heat or antarctic cold are regularly at the rendezvous. This field of commercial photography will require a professional photographer to exercise all his creativity, regardless the conditions he will face. His client expects to receive striking photographs where the plant will look big, modern, clean, and at the cutting edge of technology. He will
be pleased to see his employees dynamic, competent and proud to evolve there.
To achieve this, the challenges are huges. The industrial photographer will have to determine the correct angle for the shot, select the lens that will provide the desired depth. As a good professional in commercial photography, he will have to rely on the necessary equipment to illuminate the scene. In addition to a multitude of powerpacks, he will also have to make sure carrying with him an impressive number of extension cords. His expertise in artificial lighting will be very helpfull; knowing how to adjust the brightness of a flash to the ambient light of a factory is an art in itself.
It is very usual for a customer to humanize a factory photograph through the presence of employees. From that moment, the industrial photographer face a big challenge! He is dealing with someone who has never done that in his whole life. He has to compose in a noisy environment, where the model has trouble understanding the directives he gives him. He must direct him, tell him the right position to take, enlighten him. All in all, create an image that will place the company as a leader in its field.
Despite the harsh conditions and long hours of work, photography in industry will always remain one of the areas of commercial photography that I prefer. I started there as an assistant several years ago. I traveled in many countries. I had access to environments that few people can get in. I saw how we make vaccines, pharmaceuticals, microchips, how to transform the wastes of a city into an odorless and harmless dough. I have seen the processing of a chicken from his arrival at the slaughterhouse up to a frozen package. I met artisans in a century-old factory producing internationally recognized musical instruments. The list is long and the pleasure always renewed!